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Welcome To SocialWest!

A different approach to creating buzz and excitement at the start of Canada's largest digital marketing conference.

Our roles
Storyboarding, asset testing and building, stop motion animation, 2D animation, post production.
About project

Welcome To SocialWest!

This animation was shown to attendees at the start of each day, across four of their conferences held throughout Canada.

Given that most SocialNext speakers focused on AI, we intentionally took an opposite approach. Everything was made by hand, with each frame meticulously moved by a human, embodying the human touch that contrasts with the digital topics being discussed.

We focused on 4 central themes that stood out to us while attending these conferences: educate, inspire, connect, and engage.

hand drawn characters with long noses on paper
a mans head crafted out of white and black clay
A wide view of lighting on a table set up for stop motion
a lightbulb with wings and a warm yellow light
a brain made of pink clay and a lightbulb with wings
a table with a pink backdrop set up for stop motion
an overview of a group of human figurines

Project Credits

Directed by: Michael Kohlweg
Written and Produced by: Casey Corneil
Executive Producer: Mary Kapusta